Benefits of Facial Recognition in Hotels

Facial recognition technology has gone from spy movies to our daily lives. The Digital Locks For Doors installed in airports, stations or football stadiums use it to identify criminals, but the biometric sensors of facial recognition have also reached mobile phones if it recognizes our face is unlocked and to control access to restricted areas of companies or institutions

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Just a few years ago, the term “facial recognition” sounded like science fiction, high technology belonging to the CIA and MI6, James Bond movies or space. But the constant advances in processing power and resolution of digital cameras have allowed even a simple mobile to be able to recognize the actions of its owner.

It is now used throughout the world, usually for security purposes. Cameras in public areas allow you to search for suspects, read license plates in car parks, etc. But there are also stores that use it to recognize thieves in the entrance and alert security or to see that a client takes more than half an hour in the area of the refrigerators and send him to a clerk, or offer custom solutions to loyal customers when they enter the store.

Facial recognition sensors we can apply to hotels in utility get access to restricted areas and improve the organization of staff and service to customers.

Facial recognition in hotels

The hotel world naturally can benefit significantly from this type of technology. Not only to quickly identify unwanted visitors but to provide services tailored to each guest.

Would not it be great to say hello to a customer who returns directly with his name when he arrives at the reception? Or avoid waiting for lines to the breakfast room or meals recognizing the faces of those who enter and leave without having to stop first? Maybe open the doors of the restricted areas to the staff when they have their hands occupied (cleaning, cooking, and waiters)?

The possibilities are endless, and we have not even stopped to think about applications that generate a direct return. For example, tell the waiter of the pool bar on your mobile that someone is waiting at the bar, while he is in the rear ordering boxes or has gone to replace. You can also alert the night porter that a car has stopped at the door with the XYZ client and that he should go to open it. Warn the security of the hotel-casino that a player from the blacklist has sneaked in. Or that there are people on the premises who are not registered as customers.

We no longer need the phone or Bluetooth to trace the route of the clients in the hotel and its facilities, but we only need their faces. Something they always wear, even if they wear a swimsuit.

Biometric sensors and legalization of privacy

But, although the technology is impressive and allows hundreds of new possibilities to serve customers and make their stay more pleasant, there is the problem of legislation and privacy. Saving a person’s biometric data without their consent is not currently allowed by law. It is imperative to get written permission from the client during check-in. Once authorized, an environment of infinite possibilities opens up to take our business to new heights thanks to Access Control Systems.

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